In this Podcast catch Steve Cone explaining how set of few words can set your brand stand-out in the market. Also know how Brook Shields and a simple Tag line turned around the brand Calvin Klein. You can catch the advanced action on August the 13th at 12noon EST, Learn From My Life is going to host extended 60 minute teleconference with Steve Cone, CMO of Epsilon and author of two books – Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History and Steal These Ideas!: Marketing Secrets That Will Make You a Star

In this podcast here are the questions asked by Moe Abdou, co-founder of Learn From My Life -

Q1 . 1:02 – What inspired you to write you latest book – Powerlines ?

Q2. 1:54 In your opinion are slogans or tag lines really important or these are just one of those things that’s really nice to have?

Q3. 5: 20 Why don’t marketers pay attention today as they did in the past about tag line?

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