Begin – Ryan Bettencourt introduces Lisa Witter

1:12 – What is the concept of the book – She spot and how it is different from other books that are on similar concept . 2:38 – In your book you discuss 4 Cs. can you please introduce these 4 Cs to the audience? 7:42 – Marketing the women in non-profit environment is different from profit environment or is it truly universal 9:15 – There are lot of things in book that people can apply in there business but what one thing will you recommend on ‘marketing to women’?

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